My Music Video
For my music video, I wanted to show a journey, a "Pursuit of Happiness". I challenged convention in many ways. Firstly, I did not want to create a performance video like many other bands. Also, I wanted to challenge the convention of having lip-sycning within the video and instead at certain times having text on the screen when the words are said. One example of this is when the fireworks are exploding. I used a bright coloured text to explode onto the screen then slowly fade out like a firework does. There is a narrative in my video and I have created a montage of footage which tells a story of travelling to a destination which is ultimately 'Happiness' and this is another way I have challenged convention.
Looking at lots of real music videos gave me an idea of what I wanted to do. One video I used for inspiration was 'The Scientist - Coldplay'. Even though this video is in reverse, it tells a story from beginning to end and end to beginning. I like this type of video because it gives closure and the audience can feel like the story has ended and has not been left unresolved. Also, like The Scientist, I chose to use filters over my videos and I chose to do this because I wanted to accurately portray my artistic vision; which matches the colour of the woodland which is a quite dark colour. My idea is similar to Coldplay's of having a montage, and this is one convention which I used. I feel that this works effectively when in reverse and also went playing normally.
The thing I chose to develop in my coursework was my use of camerawork. I did not want to film everything with a DSLR which is my main camera. Instead, I used a GoPro which is an action sports camera and it was I used underwater and while cycling. I also used it when leaving the house and a special stabilising handle. I decided to use camera angles with a GoPro because after looking at lots of examples of student works and even professionally made videos, I saw that there was a lack of action shots with this type of camera, so I decided to proceed and use mainly the GoPro.
Using editing techniques, I managed to include lens flares as transitions. I like the idea of lens flares because it gives the coursework a warm feel; with the title being "Pursuit of Happiness", the video needed to feel positive and make the viewer feel happy too. I also used the technique of slow and fast motion and also reverse. The slow motion featured twice; once at the beginning when the main character is leaving his home and at the end with the fireworks. I chose to use slow motion at the beginning because it is the start of the video and the music is just beginning to build up. I used slow motion too on the firework shots because the effect they give going off in slow motion is quite hypnotic. Another technique which I feel was effective was reversing the footage of the fireworks being set off and exploding; this idea was given to me by "The Scientist" as previously mentioned. However, if I was to do this section again, I would take my main DSLR or I would take something which would stabilise the shot, as it is quite shaky and the GoPro moves around a lot.
My Digipak
With my Digipak, I chose to keep to convention and have a main image on the front with a logo of the band and the record label. Also, because it is a digipak, I wanted to have something which made it more special than a normal CD album. I made the digipak with a signature so it is like it says on the front a "limited edition'. I also included a parental advisory sticker and a barcode which many other digipaks use.
Although many other digipaks use signatures, there is also more use of lyrics inside digipaks. I did not want this so did use a band autograph inside the cover.
Lots of other student work examples used lyrics inside their digipak and I chose not to and challenge the convention.
My Poster
My poster for my coursework is very similar in the way that it challenges, uses and develops forms and conventions of real media products. I used filters on both my poster and digipak and kept both quite plain in design, but with enough information to keep the readers and listeners informed.
Looking at lots of real music videos gave me an idea of what I wanted to do. One video I used for inspiration was 'The Scientist - Coldplay'. Even though this video is in reverse, it tells a story from beginning to end and end to beginning. I like this type of video because it gives closure and the audience can feel like the story has ended and has not been left unresolved. Also, like The Scientist, I chose to use filters over my videos and I chose to do this because I wanted to accurately portray my artistic vision; which matches the colour of the woodland which is a quite dark colour. My idea is similar to Coldplay's of having a montage, and this is one convention which I used. I feel that this works effectively when in reverse and also went playing normally.
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| Chris Martin in Coldplay's "The Scientist". |
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| GoPro Hero 3 Black Edition - The camera used for swimming/cycling shots |
Using editing techniques, I managed to include lens flares as transitions. I like the idea of lens flares because it gives the coursework a warm feel; with the title being "Pursuit of Happiness", the video needed to feel positive and make the viewer feel happy too. I also used the technique of slow and fast motion and also reverse. The slow motion featured twice; once at the beginning when the main character is leaving his home and at the end with the fireworks. I chose to use slow motion at the beginning because it is the start of the video and the music is just beginning to build up. I used slow motion too on the firework shots because the effect they give going off in slow motion is quite hypnotic. Another technique which I feel was effective was reversing the footage of the fireworks being set off and exploding; this idea was given to me by "The Scientist" as previously mentioned. However, if I was to do this section again, I would take my main DSLR or I would take something which would stabilise the shot, as it is quite shaky and the GoPro moves around a lot.
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| An example of one of the lens flares used in my video. |
My Digipak
With my Digipak, I chose to keep to convention and have a main image on the front with a logo of the band and the record label. Also, because it is a digipak, I wanted to have something which made it more special than a normal CD album. I made the digipak with a signature so it is like it says on the front a "limited edition'. I also included a parental advisory sticker and a barcode which many other digipaks use.
Although many other digipaks use signatures, there is also more use of lyrics inside digipaks. I did not want this so did use a band autograph inside the cover.
Lots of other student work examples used lyrics inside their digipak and I chose not to and challenge the convention.
My Poster
My poster for my coursework is very similar in the way that it challenges, uses and develops forms and conventions of real media products. I used filters on both my poster and digipak and kept both quite plain in design, but with enough information to keep the readers and listeners informed.
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