Here we have the poster advert I made next to a real poster, Mac Miller's "The Blue Side Park Tour". Mac Miller does not really have a logo, so the next best thing is his name bright and bold, clear to the reader. I have tried to take a similar approach and have the logo of the band I have created central on my poster. It is clear that the name of the band is why because the colours I have used are bright and the light rays which are coming from behind the logo make it really stand out. My poster includes tour dates, where as Mac Miller's poster is just about the tour. I feel that giving the information of when the artist is touring is key because it makes it simple for the reader to see there and then if they may be able to attend any of the events or if the event is local to them it is easier to go to. Also, if there are no dates on the poster like Mac Millers, then there is more chance that a person would have to research themselves the date and if it cannot be done at that moment then they may forget to do it. Mac Millers poster informs the reader that tickets are "ON SALE NEXT WEEK". This is good because it builds up anticipation about the tour and that it is letting you know early ready to order them. However, it does not say where to order them from, which is why I have notified the reader of the website which belongs to the band and also that more dates of the tour will be coming soon. I chose to do this because having the band website gives a way for the reader to access further information and also let people know that the concerts may possibly be popular, so there will be more tour dates added. The final piece of information lacking from Mac Miller's poster is any reference to an album; however I understand that there is not a digipak involved with his promotional item. The digipak is available on the website as stated; people may see the tour and think about attending then while looking for dates choose to purchase the digipak to know more about the band, or be looking at the digipak and then see the tour. The main artwork on the Mac Miller poster is the best feature on the poster. The vivid colours really make it stand out and attractive to the eye and the cartoon style makes it alternative because it does not follow trend and have a real life image such as the one on my poster. Overall, I like the poster which Mac Miller has used, from the vivid font colours to the cartoon main image. However, it lacks information. This is why I have chosen to add more information on my poster, but have not filled it up too much because I think the back image has an effective use of lighting and is quite an interesting image in itself.
Here we have the digipak which I created and next to it is another four panel digipak. One of the most common things which stood out while researching digipaks is that lyric books are often included on left hand inside next to the CD on the right. However, with my digipak only including the same song with various different versions on, I felt that a lyric book would not be necessary. Also, I did not want to just create something that everyone else is doing, so I chose to take the route of having a special autographed editing in place of the lyric book. I am glad I chose to do this because I feel it makes my work more unique than others which has been created. The digipak which I found as a comparison is firstly crammed full of information which is something I did not really want to have. The front is mainly just the design, however the inside left panel is an image of the artist surround by text and this I feel does not work. There is too much text and it is too small for the reader to see. The colours of the images on the inside are very warming where as the outside images are rather dull; I think it is quite a boring digipak, with too much information in. The images on the inside are the best points in this digipak. Looking at this, I did not want to create anything that would send my audience to sleep, however I did want to keep it looking quite neat and tidy. The images which I used for the front and back covers both had the saturation changed; more so on the back to make sure the text stood out. The photos themselves are opposite ends of a path so it is like a view from both ends when the digipak is turned over which is an effect I am very pleased with. The inside right is an edit which I did on the program PowerPoint. I took a photo of the view from my back garden and then took out the sky and replaced it with the sea and a sunset. I am very happy with this blend because it looks like it could be real. The inside left is a signature over the top of a photo of pink clouds. I chose the clouds for a background because it makes the text stand out clearly. Overall, I think that too much text makes the digipak look untidy. There is enough text on my digipak ie tracklisting, record label and limited edition slogan, however I maybe would have put the website for the band on the back or on the inside of the left square.
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