The brief I have chosen for Year 13 is.......

A promotion package for the release of an album, to include a music promo video, together with two of the following options:

• a website homepage for the band;
• a digipak for the album's release;
• a magazine advertisement for the digipak.

I have chosen to create a music promo video, with a digipak and a magazine advertisement for the digipak. The reason for this choice is because I have a real passion for music and listen to a wide variety of it, from Alternative music to dance music, form electro music to rock. I enjoy spending time on various video sites such as YouTube and Dailymotion watching music videos from around the world, so I feel that I have good knowledge of different styles of music, and different techniques and camera angles used in music videos. The use of a fisheye lens is quite common in a rap/hip-hop video because the artist can rap down into the camera, and the curvature of the lens makes the artist look bigger. Another skill I have acquired from watching music videos is looking at the mise-en-scene in them; the types of clothing worn by the artist, the type of setting the music video is in and the type of expressions used on the faces of the artists. For example, if an artist is wearing a long black cape and has lots of piercings in the opening shot, the audience can start to understand the genre the music will be, and the type of person who the artist is.

From Year 12, I have learnt about magazine publishing, so creating a digipak for my music video should be not easy, but I have a basic understanding of what magazines about music look like, after creating one for my Year 12 coursework. Creating an advert and a digipak are quite similar in a sense that both involve graphic design. They both need to be attractive to the audiences eye, and look like something they would want to look at regardless of the genre of music that they are into.