There are two main purposes of a music video - to promote and to be artistic. The more modern music videos appear to be aimed prodominantly at the younger generation. They feature artists girating all over the place, which suggests the videos are more aimed at boys, but the female artist girating is often a "role model" to girls. Music videos also are quite commercialised, with many of them advertising products. For example, some artists will take a drink of Coca-Cola halfway through the video, not making the advertising blatent, but more subliminal.
The genre of music I have chosen to focus on is alternative, as I feel that chosing this genre will open up a whole new range of original ideas. In the genre of alternative, the music can range from the very strange to the very normal, so choosing the right song which will give me good achieveable ideas is a great place to start from. Mumford and Sons popularity has boomed in the past year or two, however they are still classified as alternative.
The genre of music I have chosen to focus on is alternative, as I feel that chosing this genre will open up a whole new range of original ideas. In the genre of alternative, the music can range from the very strange to the very normal, so choosing the right song which will give me good achieveable ideas is a great place to start from. Mumford and Sons popularity has boomed in the past year or two, however they are still classified as alternative.
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