Friday, 7 March 2014

Postmodernism and my text


The idea with postmodernism is that there is nothing new; everything has already been done before and now we are getting round to the stage where trends and fashions are re-emerging into todays society. Also, the distinction between reality and the media representation of things has become blurred but in some cases nearly entirely invisible. Post modernists claim that we are immersed in the media world 24/7, whether it is being at home, work or on the move.  To find originality, people have to mix two olds to make a sort of new. 


Mixing two olds together to make a new is not just consigned to fashion. Media uses this technique in the form of intertextual references. An example of this is the use of references to the film Airplane! in various episodes of Family Guy. With Airplane! being quite an old film, the audience would have had to watch it to understand reference, otherwise it would just be a joke without meaning. Also, the photo where the characters from Family Guy are lining up with weapons is another scene included in the film which is referenced. This use of intertextual references is very postmodern because the ideas have already been done but they have been recycled ready for reuse. My text does not follow the conventional performance video or standard clichéd love story. Instead, it is a song that does have lyrics but is doesn't have any lip syncing included. This could be considered post modern in a sense that it is something different to the norms. However, it does have a narrative which many other music videos do have, so that is an idea which is not new and different. The video creates an idea of escape; the setting is enclosed and is like a creation within a creation. This, in a sense, simulates reality, so this could be considered a post modern style in my text.

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