4 Point Action Plan

For my coursework, I had to start at the very bottom and begin my research. I looked at a previous students work, to get a basic idea of what I would like to do and what conventions are used in a music video. 

1. I looked at things like Mise en Scene, and what editing techniques are used. The Mise en Scene is heavily focused, with clothing and setting being key features. I would like to focus on setting more as I feel this would create a more memorable video and the shots used will have more interesting features on them, instead of having locations that have little to look at and are dark. The clothing worn is not very important, however I would like the main character to appear smart and be quite well dressed, but make the audience feel slightly sorry for them, because it's clear they've tried but not done very well.

2. The quality of video to me is important. Student work will obviously not be filmed in the same industry standard quality, but the camera used and the software used to edit it needs to be of a reasonable standard, because nobody wants to look at a pixelated video. Also lighting needs to be acceptable, because for example at one time in the video 'Stronger', the sports woman is running down the road at night and she is hard to make out clearly, and along with the lower video quality, the scene is almost redundant.

3. The video needs relevance, which is something I feel the 'Stronger' lacks. The narrative is partially told; a sportswoman training, but we never find out what for, which leaves the audience wanting more. I would like a storyline which is not a cliche, but is something to which the audience to relate to.  Everyone has felt the longing for someone before, but they are very far out of reach, and this is the angle I would like to take. It is a challenge for me because I really do not want a video that is just one big cliche.

4. The number of characters involved is important I have found, because in 'Stronger' there is only one character, and yes it is good because we can focus on the single character, but after a while, the audience become uninterested and need someone new to relate with. However, having too many characters can make the audience lost and they immediately switch off from what is unfolding in the video.