Music poster deconstruction

Audience research - Questionnaire and results

Out of a sample of 30 random people on the street, 15 males and 15 females, 25 were of the age bracket that my target audience for my music would be in, which is 17-25 year olds. All 15 males were of the correct age bracket and the other 10 were female. 5 of the males were students at college/sixthform and 5 were in full time employment and 7 females were at university and 3 were in part-time employment. The genre which attracted the most attention was alternative, closely followed by indie. The most thing that people did in their leisure time was listen to music on their own by friends and others browsed music or went out to venues where music was played. From these results, I have managed to look around at what people like from the type of age group I have chosen. 

Who is my target audience?

Age, gender, lifestyle, interests socio economic group

My target audience is the older teenager to young adult. The gender will be predominantly male but there will be a small number of females who enjoy listening too.  The age range will be around 17-25 and possibly studying at college or university or maybe in some sort of employment. Their lifestyle will be quite laid back and enjoy quite a wide variety of music; they enjoy going out with friends who share similar interests in music and possibly play musical instruments themselves. They have traits which make them stand out from others but at the same time do stick to convention in many areas. The socio-economic group in which my target audience reside is C1, which are people who are lower down in work order. For example, they are the assistants and trainees. A few people may be in the B category,  which is jobs like teachers or people in administrative jobs who have just come out of university with a qualification and gone straight to work. 

An Alternative Rock video analysis

This music video for Creepin' Up The Backstairs by The Fratellis is shot in a similar way to which I would like my music video to come across. There is a large use of jump cuts, and the video is cut to the beat, which is a technique I feel would work well with the music I am looking at using. The video has either been edited to look old or an older camera has been used. The use of lens flares is something which I like and I think I will use during my video. The clothing worn by the musicians is relaxed and casual and is something which they all look natural in. The setting is around a city location; somewhere which looks hard hitting a nitty gritty, and shows that there is little money around the area. This could be something which make people relate to the singers because they themselves are from a background which is working-class. The location in which the band is playing like a pub or social club, and this could mean a lot to the working class society because they spend their social lives in that type of establishment.

Technology I will be using

I will use a Canon 650D DSLR with an 18-55mm lens. I will not film in 1080p but 720p because the frame rate is higher and still of a decent quality. I will use manual focus on the lens, so I can control my own racking focuses for example. The reason I like using the 650D is because it has a flip out and rotatable screen, so the parts I am filming for myself, I can see what the shot looks like without having to keep going back behind the camera. 

I have another lens along with the 18-55mm lens and it is a fisheye lens. This will be used possibly for shots inside the car, because it is quite a confined space. A fisheye lens is in effect a wide angle lens, but it differs because a fisheye is a very wide-angle lens with a field of vision covering up to 180°, the scale being reduced towards the edges. Fisheye lenses are often used in rap videos with artists where they rap down to the camera because it makes the artist seem superior, but they can also be used to capture footage which is not acted, and by that I mean that it can be used to capture 'extras'.   

The tripod is not really a piece of technology, but it is important to use to stabalize the camera, which is the technology. The camera can become very sensitive to little movements and shakes, so placing the camera on top of the tripod will make the shots look smoother and blend better together.

This piece of technology is called a GoPro which is an action sports camera. It can be used under water, which is where I want to use it. There is a permanent wide angle lens on it, which is similar to the fisheye, but does not give as much as a wide view.

Posters for my music video

I have been playing around with images that I took to use on posters for my music video. I did not just want to have a standard photo which is slightly edited, turning it sepia or black and white. I looked around at other images which are in the alternative market, and the idea of space arose a couple of times. As it is successful, I have chosen it for a background to my image. I placed the photo which I took on top of the space scene after removing the background of the original, but I wanted to add something else to make it stand out. I decided to go with the idea of an animal, and that idea was a cat; I like the idea of the cartoon cat face. Covering the eyes is what looks like a popular brand, but instead I have found the found which the brand uses and put my own name in the logo and I think this is effective because it will draw people in who are interested in that certain brand. The one thing I did play around with is the colour of the space scene. The original colours were purple and blues, but I feel that this was too bright and it drew attention from the cat face with the logo across the eyes. I changed it to the lighter blue colour because it worked well with the colour of the artist and blended well to create a good background. The bright red of the cat face and logo are the objects which attract the eye straight away and this is the effect which I wanted to achieve. I am currently working on the digipak and adding other elements to the main task of my music video. I may add some more text to my poster as it quite empty and plain, but this effect works well because it makes people wonder what it is all about and then they themselves have to enquire and find out what is behind the image.